Discover the story behind Pouts, a UK lip care brand created for professional women who want confidence, comfort, and care in every gloss. Learn how our founder turned inspiration into a philosophy of empowered beauty.
https://pouts.co.uk/
From Everyday Confidence to a Lip Care Brand with Purpose
Every brand has a beginning — and Pouts started with a simple belief: that confidence shouldn’t fade between the boardroom and the gym mirror.
As a working woman constantly on the go, our founder noticed that most lip products looked beautiful for a moment, but few actually cared for the lips beneath. Between meetings, workouts, and commutes, she wanted a gloss that performed like skincare — something light, nourishing, and effortless.
That spark of frustration became the foundation for Pouts, a lip care brand born in the UK with one clear mission: to create science-backed, ingredient-focused lip care that helps professional women look polished and feel powerful.
page]https://youtu.be/i_Y19RezMKshttps://youtu.be/i_Y19RezMKs
Beauty That Moves With You
Pouts isn’t about chasing trends — it’s about celebrating movement, ambition, and authenticity.
Our founder designed every formula to fit real life:
-
Hydrating, non-sticky textures that comfort lips through long days and late nights
-
Clinically inspired ingredients like squalane and botanical extracts to strengthen and protect
-
Modern shades and finishes that transition seamlessly from desk to dinner
Because beauty shouldn’t be high-maintenance — it should be high-performance.
Our Philosophy: Care First, Colour Second
At Pouts, lip care is more than a gloss — it’s a mindset.
We believe that caring for yourself, even in small ways, can change how you show up in the world. That’s why every product is developed with both clinical care and everyday confidence in mind. From our hero Peach Blossom Glow Lip Oil to new innovations in the lab, everything begins with one question: How will this make women feel more confident in their own skin?
https://pouts.co.uk/products/peach-blossom-glow
Watch the Founder Story
In this video, our founder shares the personal story behind Pouts — how inspiration turned into action, and how our philosophy continues to shape every product we make.
👉 [Watch the video above] and discover why Pouts is redefining what it means to be a lip care brand in the UK — one gloss at a time.
Explore Pouts
Whether you’re searching for a hydrating gloss that lasts, or simply want to elevate your self-care routine, explore our full collection and experience lip care that works as hard as you do.
💋 Shop the collection: https://pouts.co.uk/collections/shop-all
📩 Join the VIP Gloss Club: https://pouts.co.uk/
