Our Vision
Our vision? To bring you sustainable, affordable, and beautifully crafted lip care.
At Pouts, we believe in supporting local communities by producing in the UK and working with partners in the EU to reduce our footprint and build strong collaborations. But we’re also committed to working with the best partners worldwide because we’re all part of one big planet that shares values of quality, sustainability, and innovation.
This means we make it clear where are products are made and provide information about the standards of manufacture, so you can relax and enjoy shopping with Pouts.
The Pouts Promise
A commitment to quality, luxury, and care - because your lips deserve nothing better.
At Pouts, we believe your lips deserve more than just beauty—they deserve care, comfort, and conscious ingredients. That’s why every product is crafted with clean, vegan formulas, nourishing oils, and a luxurious feel. It’s our promise to deliver everyday essentials that protect, hydrate, and empower your pout with confidence.
Our Mission
We believe your lips deserve care that’s thoughtful, eco-friendly, and uniquely you. That’s why we’re on a mission to:
Eco-Conscious Beauty
Use the latest technology and packaging innovations to make beauty better for everyone.
Sustainably Made
Develop lip care products that are sustainable and kind to the planet.
Organic Lip Wellness
Offer personalized options that help you find what works best for you.
Why We Are Different
Pouts isn’t just about products—it’s about people. We want to create a beauty brand that feels like a conversation: fun, relatable, and always evolving. Imagine creating your own beauty profile with us, tailored to your needs and ready to grow with you. Whether it’s personalized recommendations or exciting new products, we’re here to make lip care all about you.
Luxury Meets Lip Care
We combine high-performance pigments with nourishing skincare ingredients—so your lips look and feel amazing in every swipe.
Clean, Conscious Beauty
Every formula is vegan, cruelty-free, and made without harsh chemicals—proving that beauty and ethics can coexist effortlessly.
Designed for Everyday Glam
From sleek packaging to skin-loving textures, our products deliver pro-level results in a way that feels effortless and indulgent.